How To Stop Being A Persuasion Pussy

persuasion-pussyDear Persuasion Master In Training,

There’s a big, key difference that separates the men from the girly-men when it comes to being a master persuader.

It’s not about being slick.

(Actually, the perception that you are being “slick” is not far from the perception that you are being “slippery”. And that will kill a sale/turn off an audience and just about every other bad outcome you can imagine).

It’s not about being eloquent.

It’s not about aiming at getting rapport.

(Whenever I hear some jack-ass NLP’er bleat on about “rapport”, I reach for my Smith and Wesson .45)

And while being entertaining is and can be quite useful, it’s not about telling humorous stories or being funny.

The big difference is….

Master Persuaders Communicate With An Outcome In Mind, And That Outcome Is To Get People To Take The Actions They Want Them To Take

What this means is that you are not just talking to be flapping your lips.  Your every word must, on some level, be moving the person closer and closer to taking the actions you want, and ideally, making them think it is their idea.

So how do you rate yourself on the persuasion pussy scale?

(  ) I’m a manly persuasion man. I know my outcome, in advance.

(  ) I’m going through persuasion puberty. But I’m getting there.

(  ) I’m going to try out my newest type of tampon; I want people to like me more than I get want to get my outcome.

Tell me what you think,


P.S.  Just recently, I revealed my entire Persuasion Mastery Blueprint.  For a limited time, you can tune in from the comfort of your own home, office, or home office.

Check it out right here: